RIDE417

I worked on this integrated Marketing Campaign from September-December 2016 for RIDE417. RIDE417 is a start-up non-profit located in Springfield, Missouri that will provide free rides on the weekends to Springfield college students who are impaired drivers or are in an otherwise unsafe situation. I took countless photographs, created several social media campaigns, and designed a few print pieces.

I created social media plans for several months to help with the promotion of RIDE417. The following two Facebook posts are from the social media plan that I developed revolving around the concepts of "Ride," "Donate," & "Volunteer."

The following two Instagram posts are also from the social media campaign that I created for RIDE417.

I had several photoshoots to create content for RIDE417 in order to replace the website's stock photos, for future marketing materials, and to continuously include images for RIDE417's social media.

My client asked for photos pertaining to the subjects of "donate," "volunteer," "day driving," "night driving," "merchandise," "keys," and "phone."

I also helped my client in developing several emails using Constant Contact in order to promote the non-profit to its future and current supporters.

The following is a postcard that I developed for my client. The logo was already made, so I needed to incorporate similar elements throughout the design.

Lastly, this is a donation card that I made for my client. She printed these to further the fundraising for her non-profit.

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